Shannon Watts was a stay-at-home mom folding laundry when she heard the news of the tragic shooting at Sandy Hook Elementary. It was at that moment that Shannon decided to get off the sidelines and encourage other women to join her, starting the largest grassroots movement in the country, Moms Demand Action for Gun Sense in America. Shannon and her army of mothers (and others) have bravely gone up against the gun lobby, proving that when you “fight like a mother” you can do anything you set your mind to. In this “Lesson on Doubling Down”, we talk about the business of building a movement.