Where does creativity come from? And how do creatives, especially women, tackle failure? In this “lesson on escalating dares”, Ilana Ben-Ari talks about how she turned her creative vision into a business, despite the stigma that women and creatives are limited to just coming up with ideas. Why stop at invention, when you can build your own business? Find out how to tackle the fear of failure and use playful creativity and bootstrapping efforts to build something you can truly be passionate about.